Parents take risks when it comes to protecting children's skin from the sun
It flies in the face of countless studies, as well as decades of medical and scientific research.
But it seems that some parents are taking risks when it comes to protecting their children's skin from the sun - believing, incorrectly, that high SPF sun-cream contain harmful chemicals.
Instead, they are turning to natural remedies, such as carrot oil, raspberry seed oil, and even coconut oil to protect themselves from the sun.
The practice has been repeatedly cited as "dangerous" and "irresponsible" by doctors.
Indeed, The Daily Mail recently spoke to a group of women who now refuse to use sun-cream on their children.
They cited the likes of chemicals, skin irritation, and vitamin D deficiency as being behind their reasoning.
Understandably, scientists and skincare experts have dismissed these fears outright - and have reiterated the need to cover up in the sun - especially for babies, toddlers, and children.
The Irish Cancer Society regularly shares updates about the importance of protecting ourselves from the sun during the summer months.
As part of their SunSmart Code campaign, the charity recommends that we stay in the shade, cover our bodies, always wear a hat, AND use sun-cream.
It suggests an SPF of at least 30, adding that we need to reapply the cream every two hours.
In short, the expert consensus seems to be that sun-cream is very much a must. So cover up!