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20th Nov 2022

Cadbury makes controversial change to beloved Heroes tub

Charlie Herbert

As if you needed anything more to argue about over Christmas…

It’s the time of year when we all need to start pinning our colours to a mast and pick a side – no, we’re not talking about who you’re backing at the World Cup, we’re on about what your favourite chocolate selection tub is.

Whether it’s Roses, Celebrations – Bounty Bars and all – Quality Street or Heroes, they’re just as much a part of the festive season as turkeys and Christmas trees by now.

But you Heroes fans out there may want to listen up because a major change has happened to the much-loved Cadbury tub.

It’s bad news if you’re a fan of the mini Twirls because they have been swapped out and replaced by two full-sized bars.

Now, this is all well and good if you’re going to polish off the tub on your own, but this is surely going to lead to arguments in households across the land over who gets their hand on either of the two coveted bars if the box is being shared around.

Taking to social media to share their shock at this development, one Twitter user posted a photo of their Heroes tub find, captioned: “Just found a big Twirl in the Heroes box. Absolutely massive. Carnage at curry night.”

Another stunned social media user asked: “Excuse me, why is there a normal size twirl in my box of heroes!?”

And a third tweeted: “This is the Twirl in our box of Miniature Heroes. Only they’re not Miniature Heroes anymore – they’re just Heroes!! And some of them are randomly massive!”

Unimpressed, the chocolate lover then quizzed Cadbury, asking: “What is this madness?” Tagging Celebrations they quipped, “you’re warned – none of this silliness”, before asking Quality Street to “save us”.

Others are fans of the change though, with one person left delighted by the full-sized bar which they discovered whilst working.

They tweeted: “When you’re in need of a mid-shift chocolate hit and find a full-size twirl in the Miniature Hero’s! #winning”

A spokesman for Mondelez, the company that owns Cadbury, said:

“To ensure we can continue to bring our loyal consumers the products they know and love, we have temporarily substituted bitesize Cadbury Twirl in Heroes Tubs, to the slightly larger Cadbury Twirl 21g.

“Rest assured, consumers can enjoy the same amount of chocolate as before with the overall weight of the product remaining the same.”