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18th April 2022
04:03pm BST

The charity has recently launched a campaign, #EndTheTrend, which is asking that UK brands “commit by the end of 2022 to phasing out the use of any brachycephalic pets in their future advertisements."
In the last number of years, there has been a huge push for animal charities to ban the breeding of these pets as they have evidence of serious health issues emerging.
Brachycephalic pets, which refers to a short skull shape, can suffer from breathing problems, overheating, sleep apnoea, and eye diseases, to name a few.
The Blue Cross's #EndTheTrend campaign says that: "More and more major British consumer brands are using brachycephalic (flat-faced) animals in their marketing and advertising, even if their products are unrelated.
“By using brachycephalic pets in their advertisements, brands are indirectly contributing to the over-popularisation of these animals and, in turn, the extreme demand for flat-faced breeds."
There has been a rise in flat faced animals in recent years as they are seen as “trendy” which has led to a huge increase in demand for breeds like French Bulldogs, Pugs, Boston Terriers, Persian Cats, and Lionheaded Rabbits.
In 2021, flat faced breeds made up a fifth of the UK’s dogs.Explore more on these topics: