Search icon

Family dynamics

17th Feb 2021

WATCH: This powerful new Irish ad really puts everything into perspective

Brought to you by Focus Ireland

“Mammy, when can we go back to our own house?”

The world as we know it has changed over the past year or and there’s no getting away from that.

Ever since the Covid-19 pandemic arrived, we’ve had to adapt to the new normal of seemingly never-ending restrictions in what have been very challenging circumstances.

A lot of the things we took for granted, such as seeing family and friends, have been taken away from us. Worrying about our jobs and the future. Not being able to celebrate holidays, birthdays, and anniversaries with those we love.

It’s been a hugely testing time.

In less than a minute and a half, this new ad from Focus Ireland serves as a powerful reminder that while all of us have certainly had it tough, there are others in a much more precarious and heartbreaking predicament…

Clip via FocusIreland

Imagine, on top of everything you’ve had to give up over the past year, not having a home to call your own. Staying in emergency accommodation or even sleeping rough on the streets, having to deal with homelessness as well as everything else.

Imagine being a parent to young kids at the same time and having to tell them they’ve no real home to go to.

Imagine the worry you would have for them more than anything else.

While coverage of the issue might have taken a back seat to matters relating to the pandemic in recent times, families in homelessness continue to affect thousands of people in Ireland.

Throughout lockdown, Focus Ireland worked and has continued to work on providing solutions to those families experiencing the plight of homelessness throughout the country.

Adults and children are at the core of the work Focus Ireland does. They highlight the difficulty for children having to return to emergency accommodation.

Every child needs a home. A proper home.

You can do your bit to help Focus Ireland battle homelessness and help them provide much-needed warm, nutritious meals for families. Help them reach out to families in crisis and help them to provide vital support for children in emergency accommodation.

Help them by making a donation and making a difference.

For more information, check out the Focus Ireland website.

Focus Ireland believe that every child has a right to a place they can call home and are driven by the fundamental belief that homelessness is wrong.

Brought to you by Focus Ireland