New Irish children's book is the magic story we all need this Christmas 2 years ago

New Irish children's book is the magic story we all need this Christmas

Because we all need an extra dose of Christmas magic this year.

Although it looks like Christmas 2020 will be a little – or a lot – different for many families, Christmas is still Christmas, and what matters is creating traditions and memories that will last not just this year, but also into the future.

And right now, we are loving this beautiful, new children's book designed to do just that – sprinkle a little Christmas magic on us all.

Finding Nutmeg' by Greg Clarke is a  beautifully illustrated children’s book which details the story of one boys magical adventure to the North Pole. 

After finding a magical coin outside his grandad’s workshop, Sean embarks on a mission to return it to its rightful owner: Nutmeg the Elf.

On his journey to find Nutmeg, Sean meets elves, reindeer and even a talking snowman —all while learning about the importance of helping and giving (the true qualities of an elf!).

Written by Limerick native, Greg Clarke, and illustrated by Des Langford and Deborah Hilbert, Finding Nutmeg, is a timeless tale thats sure to bring the whole family together. And for the year that’s in it, ‘Finding Nutmeg will help families re-create the magic of visiting Santa – but safely in their own homes.

Speaking about the inspiration behind the book, Greg, who is the Managing Director of The Santa Experience, said the book is the product of a lifetime love for everything festive, as well as his experiences interacting with thousands of families and witnessing their joy and happiness as they visit Santa at one of their locations. 


“I grew up in a house where Christmas was a big deal – and retrieving the giant box from the attic once a year was an eagerly anticipated moment," Clarke explains.

"The night spent decorating the entire house from carefully drawn blueprints was the best family fun."

Finding Nutmeg book

And so his love of Christmas and all its magic sparked the idea for the book.

“’Finding Nutmeg came from a love of Christmas and knowing what makes a Christmas experience authentic, genuine and magical," the author explains.

"We have learned this not only from years of creating and building The Santa Experience but also from interacting with thousands of families and seeing children’s reactions as they journey through the North Pole on their way to visit Santa.” 

He goes on:

“This year is going to be a bit of a departure from how we are used to celebrating Christmas and we recognise that here at The Santa Experience, so we’re delighted to be able to launch this book and provide something different for families—something they can experience from within their homes. We want to offer a safe experience for people but one that still retains that magic of Christmas, and I think this book helps us to achieve that. As opposed to a once-a-year event for families, owning ‘Finding Nutmeg allows children to relive the magic time and time again, pass it on to other family members, and create traditions that can live on forever."


This year, The Santa Experience will be offering Virtual Zoom Santa meetings, Pre-recorded personalised Santa Videos and Personalised Letters and Nice List Certificates. All information can be found at"

Finding Nutmeg’ is available to purchase from this week at selected Dunnes Stores as well as Dunnes Stores’ online shop