There is a brand new limited edition collection at H&M – and it's a summery dream
Come on, summer.
This, more so than any year previous, I think we all long for summer to arrive.
And just to get us feeling all the summer vibes, H&M has just released their limited edition Conscious Exclusive collection, where the designers admit to having been inspired by France's Côte d’Azur in the 1920s.
Think elegant, summer-ready printed dresses and gowns, and some seriously French-striped pieces that can easily become summer staples.
Even better? The collection utilized recycled materials and leftover stock fabrics from previous collections to create new from old – in other words; a green and very sustainable collection in every way.
"The team has doubled down on fabric composition, alongside utilizing dyeing methods that come with less environmental impacts—we used a natural dye made from coffee grounds collected from H&M's own production offices," says Ann-Sofie Johansson, creative adviser at H&M.
"We are committed to a truly holistic approach to sustainability, as well as to creating special pieces that will last a lifetime."
"We were inspired by Le Train Bleu, and the decadent creatives such as Jean Cocteau and Pablo Picasso hanging out at Villa Santo Sospir in Cap Ferrat," Ella Soccorsi, designer at H&M, said via a press release. "We wanted to propose a collection that played to that decadent, carefree time but also contained enduring designs our customers will love wearing daily."
Fancy adding a little French feel to your summer wardrobe? Here are our 10 favourite picks:
10. Beaded slides