A gorgeous new designer collaboration collection for kids is about to arrive at H&M
Just in time for spring.
We admit it – few things make us happier than packing away the winter woollies and rooting out the lighter, brighter spring/summer clothes once more.
And if your kids have outgrown all their summer clothes from last year (as kids tend to do, to be fair), you might just care to know that the most gorgeous limited edition kids wear collection is about to drop at H&M.
For their latest collaboration, H&M have teamed up with artist Nathalie Lété for a super-pretty and fantasy land inspired collection for kids and babies.
Paris-based Nathalie Lété is a world- renowned artist who works across illustrations, textiles, ceramics, and paintings. And the new H&M capsule collection features several of Lété’s most colourful and poetic artworks.
The H&M collaboration is a childrenswear collection for babies and kids, with a wide range of vibrant t-shirts, jackets, jeans, dresses, jumpsuits, shorts and swimsuits. The colourful animal and floral prints created by Nathalie Lété are key. All her designs start with paintings in acrylics by hand, which are then artfully arranged together to create an imaginative and fun story. For this H&M collaboration, Lété brought to life a tropical jungle with chameleons and tigers, along with her iconic representation of flowers with cats, birds and rabbits.
This is what the artist herself had to say about the collection:
“In my work, I create a fantasy land for myself. A land that I want to share with other people to make them dream. It ́s all about flowers, animals, birds, naivety and colours. I want to create a cocoon that brings happiness and harmony all around. The relationships between the different elements tells stories, stories that create a beautiful atmosphere. I ‘m happy to share my world through this collaboration, all around the world, together with H&M.”
Jennifer Helmer, division designer kids at H&M, is equally thrilled to have Lété’ on board:
“Natalie Lété and her work is something we have admired for a long time and we are thrilled to be collaborating with her for this kids’ collection. The collection is playful and inviting and the pieces truly makes you feel like you’re in a botanical dream. We cannot wait to share this collection with our youngest fans.”
The collection will be available in selected stores worldwide, as well as online at www.hm.com, from 7th March.