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Family dynamics

03rd Jun 2017

Forget bringing the kids to a theme park: Topshop now has a waterslide

Anna O'Rourke

This’ll make a splash (sorry – we couldn’t help it).

Yes, if you’re thinking of bring the family along to a waterpark this summer, may we suggest that actually you just head along to one of Topshop’s flagship stores.

Because the fashion chain has just installed a WATERSLIDE at its Oxford Street, London outlet.

Shoppers are being invited to have a go all this weekend – and the best part is you won’t even get wet because this is an attraction with a twist.

The 360º Virtual Reality interactive pool scene gives you get a virtual tour of Oxford Street while you whizz around the shop.

Topshop will also be pumping the scent of sunscreen into the store to add to the summer vibes.

“As VR technology continues to advance, our desire was to blend it with retail theatre to create an immersive and shareable experience for our consumers, as a fun way to celebrate the start of summer,” Topshop told Good Housekeeping.

How you sell all this into the kids is up to you, however.