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7th September 2018
08:53pm BST

Speaking about the amazing new launch, James Dyson says:
“Gold is one of the most resilient materials in the world and has been used in design, sculpture and architecture for centuries. As an element, I’m fascinated by its properties. Like the engineering process we pride ourselves on, gilding is a true example of meticulous craftsmanship.”
The new supersonic is motor enabled. The small but powerful Dyson digital motor V9 sits in the handle, not the head, making it much more comfortable to hold.
It also drys your hair way faster while protecting natural shine - can't argue with that!
There are four heat settings, including a cool shot and ‘always cool’ option, and three airflow settings. Dyson engineers have designed three magnetic attachments – a styling concentrator, smoothing nozzle and diffuser.
This will further control airflow, allowing people with different hair types to achieve a range of styles.
The shiny new gold Dyson supersonic will be available in Ireland on September 17th.
The kicker? The new hair dryer is 500 quid.
Christmas IS coming though.