Search icon


12th Nov 2021

You can soon return your Bounty Celebrations and swap them for Maltesers

Sarah McKenna Barry

One of the perks of the festive season is that the house is in a steady supply of chocolates.

Celebrations, Roses, Heroes – they’re all truly wonderful in their own right.

Having said that, not every sweet is as popular as the next.

One sweet, however, is so divisive that measures are being implemented to help chocoholics deal with their disappointment.

We are, of course, talking about the deeply unpopular Bounty Celebration. In many households, these coconut treats are often left lingering in the bucket, long after more popular options – Milkyway, Snickers, Galaxy – have been gobbled up.

In fact, research backs up the poor old Bounty’s unpopularity. 52% of Britons admit to picking it last, while 32% even chuck them in the bin.

Even so, the Bounty has its own legion of fans, so it’s not going anywhere.

With that being said, Mars Wrigley has devised a plan to cheer up coconut-haters as their Celebration box dwindles in the New Year.

It’s called the Bounty Return Scheme, and it’s launching in Glasgow, London and Manchester in January 2022.

Through the scheme, disgruntled chocoholics can return their unwanted Bounty sweeties, and swap them out for the ultimate crowd-pleaser that is the Maltesers Teaser.


Mars Wrigley announced the Bounty Return Scheme in a new trailer, which features a man decked out in a Bounty suit living out the lonely existence that comes with being the divisive coconut sweet. Thankfully, he meets his match in another controversial Christmas food – the Brussel sprout – and the pair live happily ever after.

Speaking at the trailer’s release, Cemre Cudal, the head of Christmas at Mars Wrigley said: “Our film highlights a love affair between two outsiders – Bounty and sprout. The unlikeliest of couples but, nonetheless, a love for the ages.

“I defy anyone not to fall in love with Bounty after they watch this heart-breaking film.

“And if after all that, you still can’t bring yourself to love a Bounty this Christmas, we’ll take them back as part of our Bounty Return Scheme in January. Because no Bounty should be left alone at the bottom of a Celebrations tub.”