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03rd Nov 2017

River Island is launching a gender neutral kids’ clothing line

Well done, RI.

Anna O'Rourke

Gender stereotyping in kids’ clothes has been a big deal this year.

Zara, Clark’s, and UK supermarkets Asda and Sainsbury’s are some of the stores that have been accused of sexist children’s clothing this year.

Meanwhile, department store John Lewis has done away with gender-specific kids’ clothes altogether in September and no longer labels items as ‘boys’ or ‘girls’.

Following its launch of a gender neutral range for adults this summer, River Island has created a line of gender-neutral kids’ clothes.

The retailer says it wants children to “make their own style, gender aside.”

“Gender neutral has been on our radar for a while now, it’s become a hot topic due to the political environment and what’s going on frneom a trend perspective – the two are intrinsically linked,” said Josie Cartridge, customer director at River Island.

“We want River Island to be a place where you can shop to express your own style identity and to cater to a lot of different types of people and see unisex products as a means of helping us do that.”

The collection will feature twelve pieces and will be sold online only under the RI Kids Studio brand.

It’s expected to become available next month.