“Thank you for this.”
Gap customers and Instagram users have been praising the company after they shared a photo series from their latest campaign.
The retailer announce the Love by GapBody collection – designed to provide the ultimate levels of comfort – in the United States last week.
Following the announcement, the company shared one of the photos from the campaign on its Instagram page – where it’s gotten an overwhelmingly positive response.
The post has two pictures: one of which shows the mum cradling her toddler to her chest as he looks at the camera; the second shows her breastfeeding her little boy.
The photos have gotten more than 36,000 likes, with a number of the comments praising the brand for normalising breastfeeding.
One person wrote:
“So precious. Thanks for sharing this intimate moment—you can see how safe and loved this little guy feels with his mama!”
Someone else said:
“thank you!!! Thank you so much for seeing the beauty in this moment and helping us normalize providing this nutrition and comfort to our children!”
A different person commented:
“This is precious and beautiful. Thank you to you, @gap and to mama and baby, for sharing this special relationship.”