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19th March 2015
08:34am GMT

The advice continues: “For heart faces, deep side parts accentuate your lovely eyes. Long, curly layers and thinned out curls and bangs also play up your angular cheeks.”
Other tips that have enraged parents who looked to Lego as one of few makers of 'genderless' toys, include "Experiment with bows, barretttes and headbands" and "When you blow-dry your hair, apply heat serum".
The magazine's target market is children aged between seven and twelve. Parents were quick to make their feelings known, with many pointing out on social media that children under 12 rarely have a say in how their hair is cut or styled and should not be giving it any thought.
Explaining the editorial decision to Mashable, Michael McNally, senior director of brand relations at Lego Systems, said the brand is taking the reaction into consideration: “We sincerely regret any disappointment it may have caused." he said. "
We value this feedback and have already shared with the Lego Club team in order to positively impact future stories.”
Here is the offending piece in full...

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