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24th October 2023
01:28pm BST
Credit: Getty[/caption]
Two-thirds of the parents polled admitted that they only trust their doctor to reassure them, and their reasons for presenting to the doctor were usually skin-related woes in the first 12 months of their child's life.
Meanwhile, 26% said they use the internet when looking for answers and to identify any rashes or marks on their baby.
However, out of those, 73% believe the internet has too many articles that contain misinformation or scare tactics about baby skin problems.
Sadly, this research also highlighted that 76% of parents who are working to treat and soothe their baby's rashes for skin problems are worried that others will judge their parenting abilities.
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Credit: Getty[/caption]
Of parents who had babies with a diagnosed allergic reaction to a certain food or material, 40% said they had switched their baby’s daily skincare routine to products that are more suitable for sensitive skin.
The WaterWipes UK and Ireland research found that parents tend to relax more with the more children they have, as 50% admitted they worried much more about skin issues with their firstborn than any of their younger children.
21% of parents who participated in the research admitted that they feel there aren't enough resources or support for parenting their baby through its first year.
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