ASOS have officially launched a ‘responsible’ filter on their site – making sustainable shopping a whole lot easier.
The online retailer’s newest additions works just like the filters before it – price, style and size – but will let shoppers see clothing which has been maid sustainably.
The filter is currently available on a number of the site’s pre-set categories, like New In, dresses, jeans, skirts and shorts.
ASOS have also unveiled a responsible edit, a curated collection of “environmentally conscious clothing, accessories and living items”.
The edit includes things from ASOS Design, Weekday, Monki, Adidas, Vans and Noisy May – and includes everything from summer must-haves to swimwear; bags to gym gear.
You can see the edit in full here.
On the new edit, ASOS said:
“Giving you the confidence to shop with both sustainability and style in mind, our responsible edit is your one-stop home for all the environmentally conscious clothing, accessories and living items at ASOS.
“Look out for recycled goods, where waste, plastic and textiles have been recreated as new products.
“You’ll also find sustainable fibres and fabrics, which use less water and exert less waste along the way, making these buys better for the environment.
“It’s our call for sustainability, without compromising your unique style. All the feel-good vibes.”
