It looks like I’m off to Madrid.
Primark has been absolutely teasing the pants off us the past couple of weeks as it’s bulit up anticipation for it’s new collaboration with Spanish influencer, Aida Domenech.
The influencer who goes by the name Dulceida is one of the biggest fashion bloggers in Spain with over 2.5 million followers. And now, alongside Primark, she’s dropped The Dulceida x Primark Collection exclusive to Primark in Spain.
View this post on Instagram
Unlike other collections where there’s one of two hero pieces, this collection doesn’t have one garment we’d turn our heads from – with all seriously wearable and chic pieces.
“We’ve been working on this for almost a year. It’s been a long time but so satisfying, we paid careful attention to each detail. When I left the first meeting I couldn’t believe that the team understood me so well. I was able to choose everything, from the pieces themselves to the campaign images going in the store windows,” Aida said when speaking of the new collection.
Jacket – €25/Trousers – €17
View this post on Instagram
Continuing, the Spanish blogger discussed her favourite piece saying:
“If I absolutely have to choose, my two favourites are the co-ordinating white PU jacket & skirt with fringes because the fabric is incredible and both pieces offer a lot of outfit possibilities both together and on their own.”
Hello, I’ll take you for festival season 2020.
View this post on Instagram
And lastly, a moment of silence and appreciation for this €30 jumpsuit that we’ll be eyeing up all winter.
Imagine this with runners and a long coat or a pair of heels at night?
View this post on Instagram
Now, Primark, bring this collection to Ireland before we book a flight.
