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6th November 2018
06:28pm GMT

According to anatomy professor at the University of Quebec, Johannes Frasnelli, it has to do with the bond between mother and baby.
“Of course, there must be mechanisms which allow for a very strong bond between parents, especially mothers, and the baby. We think that the odour of babies is involved in one of these mechanisms.”Frasnelli theorises that due to the all of the work that goes with having a newborn baby - the cleaning, the changing, and the feeding - there must be some reason why people are still obsessed with their smell.
"Many people, mainly parents, will say that the baby odour is one of the most pleasant odours they have ever smelled. Everybody can tell an anecdote how a particular odor triggered memories or emotions, and, as in the baby odor study, reward.”Frasnelli's studies have shown that even women who are not mothers are mesmerised by the new baby smell. And it's, apparently, all to do with bonding.
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