Apparently, this is the reason your child is obsessed with Peppa Pig
Fair, we guess.
Chances are if you've got a little one at home, you're pretty familiar with Peppa Pig and have definitely seen at least one episode of the animated series.
Or 1,001 episodes, depending how much of a fan your toddler is.
The beloved animated series has been broadcast in more than 180 territories and in over 40 languages.
The animated pig character, along with her brother George, are hugely popular in most houses.
Not only can you get them on TV, but also DVDs and on YouTube, so there is no end to the supply of episodes. Not to mention the books and merchandise to go along with it.
It turns out, though, that there's actually a pretty logical reason behind your little one's obsession with Peppa Pig.
There's several of them, really.
Producer Phil Davies revealed in an interview with The Guardian's Ben Beaumont-Thomas that using a child to voice Peppa made the character relatable for young viewers.
"Four-year-olds make wonderful mistakes and mispronounce words.
"My favourite line in the whole series is when Lily/Peppa says to her friend, 'I think your heart’s a bit loose, you need to put a plaster on it.'"
Mark Baker, the series' co-creator, added:
"When Peppa came out, there were a lot of children’s characters that didn’t really have a family, or parents.
"Our experience was that children don’t like laughing at themselves, but do like laughing at their parents. By having a Mummy and Daddy Pig, we could get humour in without having to laugh at the child character.
"Animal stories are good for children because they give you licence – a pig is allowed to be messy – and animation works because it’s one step removed from reality, so children feel safe watching it."
OK, well, guess that's us told.